Character Development

Picture2Coach Mike Rowe has been the head football coach and offensive coordinator at ROCORI High School in Cold Springs, Minnesota since 2009.  In 2011 the Spartans won their first ever 4A State Championship.  During the 2014 season, the NFL recognized Coach Rowe as a leader in the field of Character Development requesting his participation in the making of an NFL Domestic Violence and Sexual Assault Awareness Video.  During Coach Rowe’s time at ROCORI, he has developed his “Team Building the Spartan Way” program.  He is now making this powerful resource available to other Coaches.

In this package you will receive everything you need to run your program the Spartan Way!

Parents Meeting

  • Sample parents night presentation
  • 10 Commandments of Football Parents

Moms Clinic

  • Moms clinic outline
  • A letter to a Football Mom

Family Groups

  • All team building activities

Character Building

  • 16 Lesson plan activities
  • Dating violence presentation

Team Building the Spartan Way Preview



"I had the opportunity to look at Mike's materials and they are elite. Whether you have been teaching classroom sessions to your team about character and leadership for decades or just starting to look for a system you and your program will benefit from Coach Rowe's materials."

Chuck Hartman, Head Coach Sibley East HS, Arlington MN
Two Time Minnesota River Conference Coach of the Year
2012 Section Coach of the Year
2012 Minnesota River Conference and Section Champions


"Coach Rowe’s Rocori Spartan ‘Win Off the Field’ character education plan is a great tool for any coach looking to further the lives of his/her players and enhance their experience of High School Athletics. I look forward to implementing the life lessons to our team with a wide array of topics; handling adversity, promoting accountability, false masculinity, and the importance of enjoying the process of an athletic season. Also, with ideas for teambuilding activities, and outlines for parents meetings and a Mom’s clinic, Coach Rowe’s character education curriculum is both practical and easily transferred to a variety of team situations."

Jared Essler, Head Coach St. Michael-Albertville, Albertville MN
State 5A Semifinals 2013 and 2014
Section Coach of the year 2013 and 2014
Mississippi 8 Coach of the year 2014